Business
Marketing
You Are the Studio
Sheri Candler is a successful marketing and publicity specialist who is putting her skills and expertise into helping independent filmmakers gather an audience for their work. Recently she wrote on her site:
"[Kim Adelman's] first point was an independent filmmaker has to think of themselves as a studio, just like a Hollywood studio. When you have completed your film, you are opening your doors for business. What do you want to invest your time in? How much time and money do you have to invest in your product, your film? What strategy are you going to develop and follow? I believe you really should decide this before your film is made, but for sure it has to be set when you put it out to market. And then you have to market it."
You can read the rest of the article on Sheri's website.
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3.26 Copyright (C) 2008 Compojoom.com / Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."
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